Read Time: 9 Minutes
The other day, I popped my head up from writing long enough to notice i’d been consistently publishing content on my site for a total of 5 months. Aside from one week I missed due to being on vacation, I’ve kept up with my schedule of posting every week since March – and I feel pretty good about that. So today I thought I’d share a few of my tips that have helped me to publish new content every week and show up as the best version of my prepared self when striving for consistency. Here are 6 tips for consistent content creation.
Note that for this article, I generally apply these tips to writing, but I believe these tips can be applied to any form of creativity, art or craft.
#1. Long-Term Growth vs. ‘Shiny, New Hobby’
I think many people skim past the initial starting phase when talking about content creation, but consistency also has to do with your mindset before you even begin.
Blogs often flop or throw in the towel after a short while because the initial excitement of “I set up a blog, this is so exciting!” starts to sound more like:
Many folks look at it as a “shiny new hobby”, which lasts for about a hot minute, then they’re over it. You have to move past this initial feeling/reaction if you’re going to be consistent because once you get over the hump of initial excitement, that’s when the real work starts to kick in.
I think it’s a natural reaction for many of us to gradually putter out. It doesn’t help that social media tends to place instant gratification on a pedestal – exposure to successful people with beautiful lives who make it look easy. The consumption of such an idealized persona doesn’t always work well because it leaves out the “behind-the-scenes” hard work and time it took for the person to get where they are now, which often takes place when people are working towards accomplishing their goals and dreams.
Setting your sights on the horizon of long term growth will help you to not get wrapped up in the “shiny, new hobby”, or the ” instant gratification” appeal in the foreground. You’ll also need to be open to by-products of long term growth – failing (probably multiple times), continuously learning and chipping away at something and perhaps not getting a lot of results at first (or for a while).
#2. Demographic: Identifying Your Audience
Having an idea of who you hope to capture and keep engaged as a consumer of your content, can help to steer your consistency and direction when you are first starting out.
Prior to starting my site, I honed in on who I was writing for – my content is primarily geared towards young, female professionals, age 25 to 34 in Vancouver, B.C. and Canada. I have friends who are in this demographic. I am in this demographic, too, so I approached it as “if I was reading my own writing from an outsiders perspective, what would that look like? What would I want to see?“.
This is applicable to any creative – are you wanting to start a YouTube channel on scrap-booking? A blog on watchmaking? Defining your audience will help define your content when you start to create. Case in point, I probably wouldn’t have written an article about Confronting My Fear of Being Single At 30 if my primary audience was 50 year old’s.
That being said, just because someone is not in my chosen demographic, doesn’t mean they won’t relate to my content. Likewise, my articles on occasion completely disregard my demographic, yet still turn out fine. If the creative juices are flowing, don’t let your demographic stop you from seeing where your content may take you.
#3. Time Management
Narrowing down the amount of time you wish to spend on your craft, can help you to develop a healthy, consistent relationship with your craft. What does this time look like – Is it once a day? A few times a week? Once a month? You can cater this however best fits the demands of your life and your personal capacity, but be REALISTIC. A great starting point is to plot out what a standard week looks like for you, include all your errands and activities, and then determine where in the week you can make time for your craft.
It took me a bit of time to determine how often I wanted to post, and it might take you a bit of time too, to play around and see what works for you. My happy medium is posting a few times a week – this is enough to keep my site and I in the psyche of my readers. This sounds fancy but essentially this means that by maintaining this consistency, my readers don’t feel like I’ve ghosted them completely, but i’m not always in their faces either.
Posting a few times a week also allows me to mix up my mediums, whether it be my main blog post, content from Instagram or something else which I think is interesting and relevant to post.
This may seem like a lot and sometimes, even I surprise myself by the fact I keep coming up with content (it’s like a relationship that seems too good to be true – something should have gone wrong by now). But I am able to continuously meet the demand of posting multiple times a week by…
By breaking down your one big goal into smaller, more manageable goals, it can make the completion of the goal seem way less daunting and allows you to be consistent with your content creation, in smaller, less demanding spurts.
I break down my primary goal of publishing one main article a week into writing for one hour every day, sometimes longer if i’m really on a roll. Spending 7 hours a week working on content may sound like a lot to some, but not when you put it in perspective that it’s one hour out of 24 in a day. My logic as well for this schedule is that when my workplace is finally lifted out of quarantine, I want a goal that is manageable with my work schedule. I know all too well the feeling of coming home from work and not wanting to do anything. One hour after work to complete something that means a lot to me, is manageable.
Some days when I sit down to write, nothing comes to mind, and that’s okay. The beauty of this practice is that if one hour is spent watching the family of crows outside my apartment squawk at each other instead of writing, I have another 6 hours in the week to make up for it.
#5. Every Day Experiences are a Great Source for Consistent Content
While I do think it’s a good idea to have back-up content for days when you’d rather be watching reruns of Friends than creating, sparks of inspiration may spontaneously appear throughout your week just by you doing you. A lot of my inspiration for consistent content comes from going about my life – a recent slump I was in, a conversation with my hair stylist, the work I am doing with my therapist, my love life (or lack thereof).
When I first started writing, I was scared about getting canceled for talking about a topic that I was not a professional in. I still feel like an imposter some days. How can you talk about mental health when you are not trained in mental health?
I eventually was able to move past this when I realized what I lack in professional accreditation, I make up for in real, lived experience and a perspective that is uniquely mine. This is what you have too, which you can use to your advantage. Creative mediums are wonderful because they are primarily subjective – one individual will see and approach the medium differently than the next, meaning every person’s approach is uniquely theirs. What’s even more wonderful is you can retell your experience in your own unique style, and people can still find it relatable.
#6. Create For Yourself
I’ll be the first to admit that it can be really hard to not get discouraged by statistics, or by critiques of my work (not that i’ve received many, but my mum has noted how she has to take a seat when she’s about to read what I write because sometimes my pieces can be long – and I oop).
Some days, nobody visits my site – I’ll get excited over 1 visitor, then realize it’s me (derp).
While i’m no internet search engine optimization genius and know there’s a fine art to pushing your article/website to the top of the Google search page, I generally write for myself and am happy with my content. I can spend entire mornings editing, writing and creating (what sick and twisted individual actually likes editing?).
Regardless of what your chosen form of creativity may be, if you truly love your craft, you’ll never run out of content or steam and you’ll show up to your craft consistently.
All the top page Google searches for your site in the world (or whatever the equivalent may be of exposure in your realm) aren’t worth it if you’re not content at your core of whatever it is you are choosing to do. Likewise, if money is you’re first and foremost reason in terms of why you are doing what you are doing, it’s inevitable you will run out of patience and creative steam.
When you do whatever it is you choose to do for yourself, it’s usually done from the heart too. Writing from the heart has really allowed people to relate to my content and in turn, create connections with others. I also feel like I’ve really been able to harness my creative voice, which also helps to establish authenticity.
You owe it to yourself to be consistent with your passions. Life’s too short not to be.
Do you have any tips for keeping consistent with your content? Comment down below!
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